Professional Certificate in Digital Marketing

Instruktur: LithanBahasa: English

Lithan’s Skills Certificate Programs are generally offered to the candidates who would like to attain job ready skills in different fields such as Digital business, digital marketing, digital system administration, software engineering. This course is designed for Professionals, Managers, and Executives who would like to attain digital marketing skills. This program is also suitable for business owners who would like implement digital marketing in to their business. Successful applicant should have minimum 2 years of marketing experience. The applicant should also have reading and writing proficiency in English.

Value Proposition

Acquire Marketing Analytics Skills

Learn how to set up Google Analytics and get analytics reports, dashboards and various features for reporting and analysis to improve your campaigns and website Acquire Content.

Acquire Digital Marketing Skills

Learn how to use digital marketing strategies to build and execute your product marketing strategy.

Acquire Content Marketing Skills

Gain knowledge and skills in inbound marketing planning and content creation, content promotion and optimization to include visual design for compelling content development.

Learning Component

Module Names

Modul 1 - Digital marketing
Modul 2 - Content Marketing
Modul 3 -Marketing Analytics & SEO
Modul 4 - Digital Marketing Project

Scheduled Program

Total duration = 240.5 hours.
Modul 1: 15 hours E-Learning, 15 hours Flipped Class, 15 hours Assignment = 45 hours
Modul 2: 15 hours E-Learning, 15 hours Flipped Class, 15 hours Assignment = 45 hours
Modul 3: 15 hours E-Learning, 15 hours Flipped Class, 15 hours Assignment = 45 hours
Modul 4: 45 hours Project Mentoring, 60 hours Project Implementation, 0.5 hours Assessment = 105.5 hours

Learning Activities and Delivery Mode

E-learning/Online Asynchronous through LMS
Flipped Class/Live Streaming
Assignment/Online Synchronous through webinar
Project Mentoring/Live Streaming
Summative Assessment/Live Streaming

Graduation Requirements

  • 1. Minimum attendance of 75% and Assessment
  • 2. Formative Assessment for concept modules (module 1 to 3) :- MCQ Assignments and must score average 75% to become competent
  • 3. Summative Assessment for capstone module (module 4) via Project Report, Project Presentation and Review & Feedback.
  • 4. Must score 75% in the Summative Assessments to become competent: Project Report (Self paced ) - 70%, Project Presentation (15 min)- 30%, and Review & Feedback - 15 min

Industry Certification

  • 1. Google Ads Search Certification
  • 2. Facebook Certified Digital Marketing Associate
  • 3. Social Selling Certification by Hootsuite academy
  • 4. Facebook Certified Marketing Science Professional

Scheduled Program

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Qualified Content

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Certificate Ready

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Blended Learning

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Qualified Creator

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Affordable Price

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Instruktur

Lithan

Training Provider

Professional Instructors who deliver this program are provided by LITHAN- a Digital Learning & Talent Platform with a mission to develop future ready talents and enterprises for the new digital economy. HQ in Singapore with presence across ASEAN & the Indian subcontinent. Edutrust-certified by Committee for Private Education (CPE), a government agency which regulates private education in Singapore. An Accredited CET Centre (Continuing Education & Training) by SkillsFuture Singapore (SSG), a government agency which regulates adult learning in Singapore. Accredited training centers for Pearson BTEC and Scottish Qualifications Authority.

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